The Bottle. It looks big, it looks chunky, it’s green & is catchy enough. Jameson by comparison looks dated.
Colour. Proper Twelve comes out a slightly darker shade of added caramel. This is standard practice for entry level blends. Proper Twelve does appear to have more viscous legs in the glass however.
Nose. Both show that standard entry level caramel nose. Yet Proper Twelve has a hint of warmth to it – some charred cask influence? – which Jameson lacks.
Taste. Both are soft & smooth – Jameson is softer & smoother – but the little bit of body & warmth Proper Twelve exhibits – along with an enjoyable sprinkling of tingling spice – adds to it’s appeal.
Overall. Jameson is yer archetypal go-to easy drinking approachable blend. Proper Twelve is of similar style – yet for me has added depth, body & a little spice which gives it more character – which is only appropriate given the larger than life character behind it.
Named after the Crumlin area of Dublin – D12 – Conor hails from – Proper Twelve has appeal far beyond the narrow confines of the whiskey world.
It opens up the Irish Whiskey segment to a mass audience – and it seriously challenges Jameson’s dominance of that mark
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