The Macallan Concept Number 1
The first in the series, The Macallan Concept Number 1 celebrates the world?s visionaries by daring to disrupt the whisky making process.
Exclusive to global travel retail, The Macallan Concept Number 1 is inspired by surreal art and incorporates innovative production techniques to create an exciting new single malt.
Concept Number 2
WHERE MUSIC AND WHISKY COME TOGETHER
Concept Number 2 is the second release in the Concept Series ? a collection that fuses the passion behind The Macallan?s whisky making with innovative art, music and culture. A limited edition whisky created exclusively for Global Travel Retail, two of the passions of The Macallan Whisky Maker, Steven Bremner.
Remarkably, Steven has combined his great interests in this expression ? beyond being a Whisky Maker for The Macallan, he is also an avid house music DJ.
Concept Number 3
UNITING TWO FORMS OF CREATIVE ARTISTRY
The Macallan Concept Number 3 brings together whisky and design through this latest collaboration with David Carson, one of the most influential and revolutionary contemporary graphic designers. Carson brought his perspective and unique style to the design of Concept Number 3. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.